email marketing

The Acquaintances email for a book review:

SUBJECT: Request for Book Review Help! From LeeAnne

Hi [FIRST NAME],

I ran across your business card when I changed file cabinets on Friday. I must have attended a seminar or a conference with you in the past year.

At any rate, I need your help with something.

Over the last year, I’ve been working on a new book titled From Windy Ridge to the Flint Hills. It is the next novel to The Nick Stolter Story which is free.

I’m excited to announce the e-book is now available on Amazon!

I need credible book reviews to gain credibility with Amazon readers and customers.

I’d love your help with this.

May I send you a free copy of my book to read? All I ask is that you leave your honest feedback/thoughts as a customer review on Amazon.

I would be delighted to send you a digital copy (epub, mobi or pdf) you can read on any of your devices. I can send along the instructions to open the file.

Let me know what you think, and if you have any questions.

Thanks so much!

Lee Anne Wonnacott Weltsch

After the First Meeting Follow-up Email:

Maybe you were lucky enough to connect with your prospect, either on the phone or face-to-face, and you’d like to recap your meeting and thank them for their time. This email template can help you do just that.

Hi [Prospect],

I really enjoyed our phone conversation [or meeting] earlier today and especially liked learning about your unique role at [company]. I understand the challenges you are facing with [challenges discussed] and the impact they are having on [objective].

As promised, I have attached [or linked to] the resources and materials that can help you better understand how we can help you solve [problem].

Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time].

Cheers,

[Signature line]

[Your name]

You always want them to see you are giving them something free. Go ahead and include a piece of content in this email, and set the stage for the next contact. In addition, you always want to restate the problem the prospect talked about on the phone, and connect them with an objective they care about. This drives home the seriousness of the issue, and makes the prospect more aware of the need for change.

The Archive Email: Remember that epic piece of content you worked so hard on? The scary thing is that after that content has marinated for a little while, your new visitors and email subscribers will never see it. That is, unless you get it in front of them again. When you’re consistently creating content, it’s easy for your older content to slip into the archives, never to be consumed by your target audience. You can either do this by teasing one piece of archived content in your email, like a retro content teaser, or you can take these other approaches to pulling content from your archives. Hi [Prospect], I dug out a bit of information from my files that I thought could help [company]. I want to offer this as a different perspective. As promised, I have attached [or linked to] the resources and materials that can help you better understand approaches to your issue. Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time]. Cheers, [Signature line] [Your Name]

email marketing

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